Early access · Built for Shopify & Klaviyo
Your emailsjust got a lotmore interesting.
Turn everyday marketing emails into interactive games, exclusive rewards, and shopping experiences that give customers a reason to buy.
Daybreak Supply
9:41 AM
A little something for your daily routine
Scratch the tile.
Keep what’s underneath.
Picked for your day
PLAY TO UNLOCK
Daily Greens
$48.00
Daily Creatine
$32.00
Cedar + Fig Candle
$36.00
Daybreak Supply is a fictional brand for this demo.
You’re seeing a CartWirl interactive email.
People already open your emails. CartWirl gives them something to do when they get there, and a reason to buy before they leave.
Same inbox.A completelydifferent email.
Most promotional emails ask for one thing: a click. An interactive email gives people something to do first, then a reason to finish at checkout.
Before
- 01A banner to scroll pastOne static image, one headline, one button. Read in seconds, forgotten in fewer.
- 02A code anyone can shareSPRING20 ends up on coupon sites by lunchtime, and you can't tell who used it.
- 03A click into a cold pageShoppers land on a homepage and have to find their way back to what caught their eye.
Drag to compare · arrow keys work too
After
- 01A game that plays in the inboxScratch, spin, pick, or answer, in supported inboxes, with a hosted version everywhere else.
- 02A code that belongs to one personEach player unlocks a single-use Shopify discount, so every redemption is traceable.
- 03A storefront that's already openProducts and unlocked prices sit right under the reward, one tap from checkout.
From templateto inbox,no code required.
Choose a game, drop in your brand, set the reward, and watch the customer view update as you go. When it’s ready, send it through Klaviyo like any other campaign.
Sends via
Klaviyo · Spring list
AMP + HTML fallback
Spin for something good.
Product preview · every control above works
Games worthopening an email for.
Each template is built around a commercial moment: a seasonal sale, a VIP launch, a loyalty perk. Go ahead and play. These are real.
01Spin to win
Best for seasonal promotions
One spin. Every slice wins.
Tap the centre to spin. Prizes are weighted by the brand.
02Mystery reveal
Best for VIP drops & launches
Three boxes. One is yours.
Choose a box to open it.
03Trivia unlock
Best for education & loyalty
Which brew is made by forcing hot water through fine grounds under pressure?
Right answers earn more. Everyone leaves with something.
Sola Swim, Lumen & Wick, and Common Roast are fictional brands.
Play, unlock, shop, checkout.
01 / 04The game loads right inside supported inboxes. Everywhere else, one tap opens the same game on a hosted page.
Keep your stack.Add the play.
CartWirl connects to Shopify for products, discounts, and checkout, then hands finished campaigns to Klaviyo, so you keep sending from the lists, flows, and schedule you already use.
- 01 · Your store
Shopify
- Product catalog
- Unique discount codes
- Checkout & orders
- 02 · The game layer
CartWirl
- Build & brand games
- Host fallback pages
- Attribute revenue
- 03 · Your sending
Klaviyo
- Lists & segments
- Campaigns & flows
- Your send schedule
- 04 · Your customers
Inbox
- Plays in AMP inboxes
- Hosted game elsewhere
- Taps through to buy
In the inbox · AMP for Email
Plays right inside supported email clients.
AMP email currently renders in clients like Gmail and Yahoo Mail. To send it, your domain must be registered and approved for AMP with each mailbox provider, pass SPF, DKIM, and DMARC, and your sending platform must support the AMP part of the message.
Everywhere else · Hosted fallback
Works in every other inbox, too.
Apple Mail, Outlook, and other clients see an on-brand HTML email. One tap opens the same game on a hosted page, with the same rewards and tracking.
In-inbox play depends on your recipients’ email clients and on your sender being approved for AMP. We’ll review eligibility with you during onboarding. Until then, campaigns run on the hosted fallback.
Know whatevery game earned.
CartWirl follows each player from first spin to Shopify order, so you can see which games, rewards, and audiences actually drive revenue.
Game starts
0
Completion rate
0.0%
Discount redemptions
0
Purchases
0
Attributed revenue
$0
Daily game starts & revenue
Day 8 shows a reminder send to players who hadn’t finished.
Play-to-purchase funnel
- Started a game12,480 · 100.0%
- Finished it8,911 · 71.4%
- Claimed a reward4,206 · 33.7%
- Purchased1,618 · 13.0%
Avg. order value
$53
Revenue per start
$6.91
All figures are illustrative sample data for fictional campaigns (scratch card shown). They are not customer results or a forecast of performance.
One plan whilewe build it with you.
We’re opening CartWirl to a small group of founding merchants first. This is the pricing we’re proposing for that group, and we’ll shape the final plans with your feedback.
Founding merchant
Starting at
$149
per month
PROPOSED EARLY-ACCESS PRICING
What’s included
- No-code campaign builderEvery game template, branded to you.
- Shopify discountsUnique, single-use codes created for you.
- Hosted gamesFallback pages for every inbox.
- Klaviyo-ready exportsDrop games into campaigns and flows.
- Play-to-purchase analyticsStarts, redemptions, orders, revenue.
- Early-access supportDirect help from the founding team.
Nothing is charged when you join the list.
Proposed pricing for early-access merchants, not a final generally available plan. “Starting at” reflects the entry tier; higher send volumes may be priced differently. We’ll confirm terms with you before any billing begins.
08 · Early access
Make yournext emailworth playing.
We’re onboarding a small group of Shopify brands and agencies first. Tell us where you sell and how you send, and we’ll reach out as spots open.